A family-owned business in Ann Arbor wanted to reinvigorate one of their floundering spaces and capitalize on prime downtown real estate. The ownership group had operated as landlords for years and saw an opportunity for the right restaurant concept to flourish. Enter Parker Grant.
We developed and brought Agave Tequila Bar to market. We built Agave from scratch, handling everything from brand identity and menu design to the beverage program and menu development. We empowered the head chef and helped staff up the kitchen with Hispanic chefs from the greater Ann Arbor area. The space was in need of a facelift, and we delivered.
Our team also handled all general contracting, sourced vendors, managed cash deposits and expenditures, maintained budgets, and built out a promotional calendar. As launch approached, we took over Agave’s social channels, creating noise and excitement. The results showed on day one.
“When your newly built bar is full, the dining room is full,” the general manager said, shortly after the launch. “There’s an overwhelming sense of it being a success.”